Table of Contents
- Introduction – Yeh Job Kya Hai?
- Company Kaun Hai? – Kuku TV / Kuku FM
- Role Kya Hai? – Promo Writer (Hindi)
- Key Responsibilities – Aapko Roz Kya Karna Hoga?
- What We’re Looking For – Unmein Kya Khass Hai?
- Skills Chahiye – Hindi Storyteller Ka Matlab
- Experience Kitna Chahiye?
- Salary – Paisa Kitna Milega?
- Work Mode – Work From Home Ya Office?
- Table Chart – Ek Nazar Mein Poori Jankari
- Frequently Asked Questions (FAQ) – 20+ Sawaal
- Conclusion – Apply Kaise Karein?
1. Introduction – Yeh Job Kya Hai?
Doston, aaj kal reel, shorts, aur microdramas ka zamana hai. Log 60 second ki story dekhna chahte hain, aur agar woh story unke dil ko chhu jaaye, toh woh binge-watch karte rehte hain. Aur yeh sab possible hota hai ek acche promo writer ki wajah se.
Kuku TV aapko de raha hai mauka Promo Writer – Hindi banke kaam karne ka. Matlab aapko microdramas, OTT shows, aur digital campaigns ke liye Hindi mein promo scripts likhne honge. Aise scripts jo logon ko 30 second mein hook kar lein.
Simple words mein samjho: Aapko aisi emotional, dramatic, aur viral Hindi lines likhni hai ki jaise hi koi reel dekhe, woh ruk jaaye, aur poora promo end tak dekhe. Phir woh show bhi dekhe. Aur phus woh show khatam hone ke baad bhi uske dimaag mein aapki likhi hui lines ghoomti rahein.
Yeh job un logo ke liye hai jo:
- Hindi mein dil se likhte hain
- Web series, films, ya OTT content dekhna pasand karte hain
- Logon ke emotions ko samajhte hain
- Viral trends pe nazar rakhte hain
Job Type: Contract (Full-time jaisa, lekin contract basis pe)
Location: India (Remote – Work From Home)
Applicants already: 93 logon ne apply kar diya (18 hours mein)
Posted: 18 hours ago – matlab bilkul fresh hai, jaldi karo!
2. Company Kaun Hai? – Kuku TV / Kuku FM
Kuku ek Indian storytelling platform hai. Iski shuruaat 2018 mein hui thi. Aaj yeh India ki leading storytelling platform ban chuki hai.
Company ke do main products hain:
- Kuku FM – Audio stories, courses, aur books ka platform (jaise Audible, lekin Hindi mein)
- Kuku TV – Short-format OTT entertainment, jismein microdramas (chhoti web series) aati hain
Kuku ka mission: “Create in India, Create for the World”. Matlab India mein content banayein, aur poore duniya mein pahunchayein.
Kuku ke apps:
- Kuku TV (Android & iOS)
- Kuku FM (Android & iOS)
- Guru (education platform)
Kuku ka style: Emotion + Drama + Entertainment. Unke microdramas mein aapko family drama, romance, thriller, suspense sab kuch milega. Aur in sabko promote karne ke liye powerful promo writers chahiye – aur woh ho aap!
3. Role Kya Hai? – Promo Writer (Hindi)
Yeh role kisi bhi normal content writer jaisa nahi hai. Yeh specialized hai.
Simple definition: Aapko Hindi mein aise promo scripts likhne hain jo logon ko rok lein.
Yeh scripts sirf 30-60 second ke hote hain. Lekin in 30 second mein poora emotional rollercoaster hona chahiye – start mein hook, beech mein drama, end mein cliffhanger.
Kya type ke promos likhne honge?
- Microdramas ke promos – Jaise 5 minute ki web series, jiska promo 30 second ka ho
- OTT shows ke promos – Poori series ka teaser
- Digital campaigns – Social media ke liye short ads
- YouTube shorts, Instagram reels, Facebook videos ke liye scripts
Aur kya khas baat hai?
Aapko audience psychology samajhni hai. Matlab kaunsi emotion logon ko trigger karti hai – pyaar? gussa? betrayal? suspense? comedy? Aapko woh emotion pakadni hai aur usse punchy Hindi lines mein likhna hai.
Example: Socho ek microdrama hai – “Saas bahu ka jhagda”. Aapne uska promo likhna hai 30 second mein. Toh aap aisa likh sakte ho:
“Ghussa? Nahi beta, yeh toh bas shuruaat hai… (dramatic pause) Kal jo hoga, uski tumne sochi bhi nahi.”
Bas 5 second mein audience hook ho gayi! Yeh magic hai acche promo writer ka.
4. Key Responsibilities – Aapko Roz Kya Karna Hoga?
Company ne 6 main responsibilities di hain. Main unhein simple Hindi mein samjhata hoon.
1. High-impact Hindi promo scripts likhna
Aapko microdramas, OTT shows, aur digital campaigns ke liye powerful Hindi scripts likhni hongi. Script itni powerful ho ki log share karein, comment karein, aur show dekhein.
2. Emotion-driven hooks craft karna
Hooks = wo line jo audience ko rok de. Jaise “Tu mera kya lagta hai?” – yeh line sunte hi log ruk jaate hain. Aapko aise 30-second hooks likhne hain jo retention badhayein.
Kya hota hai retention? Matlab log promo ke end tak dekhein. Agar retention high hai, toh promo successful hai.
3. Top-performing OTT promos analyse karna
Aapko dekhte rehna hoga ki Netflix, Amazon Prime, YouTube, Instagram pe kaunse promos viral ho rahe hain. Unko analyze karo – kya kaam kar raha hai? drama? romance? suspense? Fir wahi pattern apne scripts mein lao.
4. Collaborate karna creative teams ke saath
Aap akela nahi kaam karoge. Saath mein editors, marketing team, aur creative directors honge. Unke saath milkar tum strong narratives banao ge.
5. Tone, pacing, aur storytelling format adjust karna
Har platform ka apna style hota hai:
- Instagram reel – fast, punchy, 15-30 second
- YouTube short – thoda detailed, 30-60 second
- Kuku TV app promo – emotional, dramatic, cliffhanger
Aapko har platform ke liye tone change karna hoga.
6. Digital trends aur viral hooks pe nazar rakhna
India mein jo bhi trending chal raha hai – koi dialogue viral ho raha hai, koi meme, koi song – aapko usko apne promo mein adapt karna hoga. Jaise #FamilyDrama, #Betrayal, #LoveStory – ye sab trending topics hain.
5. What We’re Looking For – Unmein Kya Khass Hai?
Company ne 6 qualities maangi hain. Main unhein simple bhasha mein likhta hoon:
1. Background in OTT, web series, films, ya microdrama
Matlab aapne pehle kabhi content likha ho – ya toh web series ke liye, ya film ke liye, ya phir OTT platform ke liye. Lekin yeh preferred hai, compulsory nahi (freshers bhi try kar sakte hain agar unka writing solid hai)
2. Strong understanding of story arcs, emotional triggers, dramatic tension
Yeh thoda technical hai, lein simple hai:
- Story arc: Kahaani ka uthna, girna, aur badhna (beginning, middle, end)
- Emotional triggers: Wo emotion jo audience ke andar trigger ho – jaise approval, revenge, love, fear
- Dramatic tension: Wo feeling ki “aage kya hoga?” – tension create karna
3. Exceptional command of written Hindi
Matlab aapki written Hindi powerful honi chahiye. Chhoti-chhoti lines, punchy words, aur impactful phrases. Jaise “Khoon se likha hai”, “Saans ruk gayi”, “Woh badal gaya” – aise lines.
Zara dhyan rakho: Hindi likhne ka matlab Urdu + Hindi + Hinglish mix ho sakta hai. Lekin woh effective hona chahiye.
4. Ability to create short-form, high-retention, binge-worthy content
- Short-form: 30-60 second
- High-retention: Log end tak dekhein
- Binge-worthy: Ek promo dekhne ke baad log doosra dekhna chahein
5. Self-driven, fast thinker
Matlab aapko koi baitha ke nahi sikhayega. Aapko khud seekhna hoga. Trends khud dekhne honge. Khud analyze karna hoga. Aur fast kaam karna hoga – kabhi bhi last minute promo likhna pade.
6. High-speed content environment mein kaam kar sakte ho
Kuku TV mein kaafi tezi se content release hota hai. Kabhi bhi naya show aata hai, toh promo uska 24 ghante mein ready chahiye. Aapko pressure mein kaam karna aana chahiye.
6. Skills Chahiye – Hindi Storyteller Ka Matlab
Company ne jo skills mention ki hain – promo, hooks, hindi, storytelling, writer – inka matlab kya hai? Main samjhata hoon:
| Skill | Simple Matlab |
|---|---|
| Promo | Aapko pata hona chahiye ki promo hota kya hai – ek short video jo kisi show ya product ko promote karta hai |
| Hooks | Aise lines jo audience ka attention 3-5 second mein grab kar lein. Jaise “Maine usse maara kyunki…” – log ruk jaayenge |
| Hindi | Written Hindi strong honi chahiye. Chhoti lines, impactful words. Jaise “Woh laut ke aayega”, “Intezaar khatam hua” |
| Storytelling | Kahaani banana aana chahiye. Character + conflict + resolution. Jaise “Ek ladki, ek sapna, aur ek saas…” |
| Writer | Likhne ka ability – grammar, flow, emotion sab sahi ho |
Aur kya skills helpful honge?
- Social media trends ki samajh
- Basic editing knowledge (preferred, but not required)
- Thoda sa marketing sense
- Audience psychology ki knowledge
7. Experience Kitna Chahiye?
Company ne explicitly nahi likha ki kitne saal experience chahiye. Lekin “Background in OTT, web series, films, or microdrama” likha hai, jo preferred hai.
Kya fresher apply kar sakta hai?
Haan, lekin ek condition ke saath – aapka writing sample bahut strong hona chahiye. Agar aapne professionally nahi likha, toh apne liye kuch demo promo scripts likhkar rakhna. Jaise:
- Ek microdrama ka promo (30 second)
- Ek family drama ka hook (15 second)
- Ek thriller ka teaser (20 second)
Kya experienced logon ko preference milegi?
Haan, toh naturally. Agar aapne pehle kisi OTT platform (like MX Player, ALTBalaji, Zee5, YouTube channel) ke liye promo likha hai, toh aapka chance bahut zyada hai.
Thoda honest advice: Apply karo, bhejo apna best work. Worst case rejection, best case selection. Kya loss hai bhai?
8. Salary – Paisa Kitna Milega?
Dekho bhai, company ne publicly salary nahi likhi hai. Yeh contract job hai, toh salary project-wise ya monthly ho sakti hai.
Main aapko industry standard bata raha hoon based on similar roles (Promo Writer – Hindi) in Indian OTT companies:
For Freshers (0-1 year experience)
- ₹15,000 – ₹25,000 per month (if full-time contract)
- Ya ₹3,000 – ₹8,000 per promo script (if freelance basis)
For Experienced (1-3 years)
- ₹25,000 – ₹45,000 per month (full-time contract)
- Ya ₹10,000 – ₹20,000 per promo (freelance)
For Senior (3+ years, with OTT background)
- ₹50,000 – ₹80,000 per month
- Ya ₹20,000+ per promo (depending on quality)
Kuku TV ke baare mein suna hai ki: Company competitive salary deti hai. Agar aap talented ho toh negotiate kar sakte ho.
Interview mein puchna: “What is the budget for this role?” aur “Is it fixed monthly payment or per script?”
9. Work Mode – Work From Home Ya Office?
Yeh job Remote hai aur Contract basis pe.
Matlab:
- Work From Home – Ghar baithe kaam. Kisi office nahi jaana.
- Contract – Aap employee nahi honge technically. Ek agreement sign karo ge specific duration ke liye (3 months, 6 months, ya 1 year).
- Location – India se koi bhi apply kar sakta hai.
Kya chahiye ghar mein?
- Laptop/PC (mobile se likh sakte ho, lekin mushkil hoga)
- Tez internet
- Noise-free environment
- Basic software (Google Docs, Notepad, ya any writing tool)
Timings: Likely flexible, lekin promo deadlines strict honge. Kabhi raat ko bhi kaam karna pade agar next day release hai.
10. Table Chart – Ek Nazar Mein Poori Jankari
| Category | Details |
|---|---|
| Job Title | Promo Writer – Hindi |
| Company | Kuku TV (Kuku FM) |
| Work Mode | Remote (Work From Home) |
| Employment Type | Contract (full-time hours likely) |
| Experience Required | Preferred (but freshers with strong skills can apply) |
| Salary | Not disclosed (Expected ₹15k–₹45k/month based on experience) |
| Industry | OTT, Digital Entertainment, Short-format Content |
| Main Responsibilities | Hindi promo scripts, emotion-driven hooks, viral storytelling |
| Skills Needed | Storytelling, Hooks, Hindi writing, Audience psychology |
| Platforms | Microdramas, OTT shows, Digital campaigns |
| Target Audience | Indian (Hindi-speaking) |
| Company Founded | 2018 |
| Company Mission | “Create in India, Create for the World” |
| Other Products | Kuku FM, Guru |
| Applicants So Far | 93 (in 18 hours) |
| Posted | 18 hours ago |
| Apply By | Not provided (apply ASAP) |
| Tools Used | Google Docs, Script writing software (basic) |
| Collaboration | Creative teams, editors, marketing |
| Trend Analysis | Must track viral OTT promos & social media |
11. Frequently Asked Questions (FAQ) – 20+ Sawaal
Q1. Kya yeh job fresher ke liye hai?
Company ne “background in OTT” preferred likha hai, lekin koi strict bar nahi hai. Agar aapki Hindi writing solid hai aur aapne demo scripts bana rakhe hain, toh apply karo.
Q2. Kya mereko Hindi typing aani chahiye?
Haan, basic Hindi typing aani chahiye (Google Indic Keyboard ya any tool ka use kar sakte ho). Lekin zyada important hai content na ki typing speed.
Q3. Kya main English mein likh sakta hoon?
Nahi, yeh Hindi writer ki job hai. Aapko pure Hindi mein likhna hoga, kabhi Hinglish (Hindi+English) mix bhi chalega, lekin mostly Hindi.
Q4. Kya yeh part-time hai?
Post mein “Contract” likha hai, lekin likely full-time hours ki demand hogi (6-8 ghante roz). Interview mein confirm karo.
Q5. Interview kaise hoga?
Online. Pehle ek writing test hoga – aapko ek microdrama ka promo script likhna hoga (30-60 second). Phir Google Meet/Zoom par interview.
Q6. Kya mujhe Kuku TV ke microdramas dekhne honge?
Haan, obviously. Jo company hai, uske content ko dekhna samajhna aapka kaam hai. Isse aapko unki tone aur style pata chalegi.
Q7. Kya mereko story arcs aur emotional triggers sikhne honge?
Agar nahi aate toh sikh lo. YouTube pe “storytelling for beginners” search karo. Ya phir kisi acchi web series ke promo analyze karo.
Q8. Salary negotiation kaise karein?
Pehle unhe pucho budget kya hai. Agar wo ₹15k bolte hain aur aapko lagta hai aap ₹25k ke layak ho, toh apna portfolio dikhao aur boldo ki “Mere past work ke hisaab se ₹25k reasonable hai.”
Q9. Kya yeh job career growth ke liye acchi hai?
Bilkul. OTT industry fast grow kar rahi hai India mein. Agar aapne Kuku TV ke liye accha kaam kiya, toh baad mein Netflix, Amazon, Zee5, ya MX Player mein aasani se job mil sakti hai.
Q10. Kya company training degi?
Contract job hai, toh formal training nahi hoga. Lekin creative team ke saath collaboration mein aap seekh jaoge. Thoda self-starter rehna padega.
Q11. Kya main doosri job ke saath yeh kar sakta hoon?
Nahi, full-time hours likely honge. Ek time sirf ek hi contract job karna ethical hota hai.
Q12. Kya mereko laptop denge?
Nahi, apna khud ka laptop/PC use karna hoga.
Q13. 93 applicants pehle hi apply kar chuke hain, kya ab chance hai?
Haan, kyunki “early applicant” ka fayda hota hai. Agar aap qualify karte ho, toh bhej do. 93 mein se kitne hi strong honge.
Q14. Kya main non-IT background se apply kar sakta hoon?
Haan. Writer ki job hai, IT nahi. Koi bhi stream (Arts, Commerce, Science) wala apply kar sakta hai.
Q15. Portfolio mein kya bhejna chahiye?
2-3 promo scripts (Hindi mein), har script 30-60 second ka. Jaise ek family drama ka, ek thriller ka, ek romance ka. Aur agar koi published work hai (blog, article, web series) toh uska link.
Q16. Kya yeh job creative freedom degi?
Haan, kuch had tak. Aapko trends aur brand guidelines follow karne honge, lekin andar se aap apni creativity laga sakte ho.
Q17. Kya mujhe video editing aani chahiye?
Nahi, sirf writing hai. Editor alag hoga jo promo video banayega. Aap sirf script doge.
Q18. Kya mereko grammar perfect honi chahiye?
Hindi grammar sahi honi chahiye, lekin bole-chaal ki Hindi allowed hai. Jaise “मैंने कहा था” ki jagah “मैंने बोला था” likh sakte ho.
Q19. Kya yeh job work from home hi hai?
Haan, fully remote. Koi office nahi jaana.
Q20. Apply karte time kya likhna chahiye?
Ek short cover letter (5-6 lines) likho Hindi mein ya Hinglish mein ki tumhe storytelling ka passion hai, tum OTT content dekhte ho, aur tumhara demo script attached hai.
Q21. Kya yeh job long-term hai?
Contract renew ho sakta hai agar performance acchi hai. Permanent employee banne ka option bhi ho sakta hai (company ke policy ke hisaab se).
Q22. Kya main Kolkata se apply kar sakta hoon?
Haan, India mein kahi se bhi. WFH hai.
12. Conclusion – Apply Kaise Karein?
Toh doston, yeh job un storytellers ke liye sapna hai jo Hindi mein dil se likhte hain. Agar aap:
- Logon ko rokna chahte ho unki scroll karne ki aadat ko
- Emotions ke sath khelna jaante ho
- Trends pe nazar rakhte ho
- Microdramas aur OTT content se pyaar karte ho
Toh yeh opportunity chhodna mat.
Apply karne se pehle yeh karo:
- Kuku TV ka app download karo – unke microdramas dekho, unke promos analyze karo.
- Apne 3 demo scripts likho Hindi mein – har script 30 second ka promo.
- Apna resume update karo – writing experience (chahe freelance ho ya personal blog) mention karo.
- Cover letter likho – batao tum kyun ho sahi fit.
- Jaldi se apply karo – 18 hours mein 93 applicants aa chuke hain, der mat karo.
Kya loss hai? Agar select hue, toh maza aayega. Nahi hue, toh kuch seekhne ko milega.
Kuku TV ka mission: “Create in India, Create for the World” – tum bana sakte ho wo story jo poore duniya tak pahuche.
All the best! Likho, aur stories ki duniya mein apna naam roshan karo! 🔥📝
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