1. Yeh Job Kya Hai? (Introduction)
Sochiye aap India ki sabse badi homegrown social media company mein kaam kar rahe ho. Aapka kaam hai – promotional scripts likhna. Kis liye? Digital platforms, OTT shows, short-form videos, branded content ke liye. Kiska promo likhna hai? Micro-dramas, web series, aur QuickTV ke shows ka.
Company ka naam hai ShareChat. Iske paas ShareChat App, Moj App, aur QuickTV (micro drama app) hai. QuickTV ne launch ke 3 mahine mein hi 10 million downloads cross kar liye. Ab 60 million MAUs (Monthly Active Users) hai network pe.
Aap Hindi mein promo scripts likhoge. Gripping, high-impact, aur engaging. Aapke likhe hue promo se log attracted honge, show dekhenge, aur wapas aayenge.
Ye contract job hai – full-time remote. Location remote hai – India mein kahin se bhi kaam kar sakte ho.
Experience: 3+ years in promo or content writing (television, OTT, or film).
Education: Bachelor’s ya Master’s degree chahiye.
Language: Native-level Hindi proficiency – emotional, witty, dramatic – sab tone mein likhna aana chahiye.
Company ka ARR: 1,000 Cr+ (haan, 1000 crore) – profitable social media company.
2. Company Kaun Hai? (ShareChat / Mohalla Tech)
| Detail | Jaankari |
|---|---|
| Company Name | ShareChat (Mohalla Tech Pvt Ltd) |
| Founded | 2015 |
| Type | Social Media Company (Homegrown – Indian) |
| Profitability | India ki only local player that is profitable |
| Monthly Monetizable Users | 200+ million across all platforms |
| ARR | 1,000 Cr+ (28% YoY growth) |
| Apps | ShareChat App, Moj App, QuickTV |
| QuickTV | Micro drama app – 10M downloads in 3 months, 60M MAUs |
| Languages | 15 regional languages |
| Headquarters | Bangalore (but role is remote) |
| Role | Promo Writer (Hindi) – Contract |
| Location | Remote (India) |
ShareChat India ki sabse badi homegrown social media company hai. Isne profitability achieve kar li hai – jo bohot badi baat hai. Aap is company ke liye QuickTV ke micro-dramas aur doosre digital content ke promo scripts likhoge.
3. Kaam Kya Karna Hai? (Day-to-Day Responsibilities)
Yeh job bohot creative hai. Aapko promos likhne honge jo logon ko attract karein, unki curiosity badhayein, aur unhe show dekhne ke liye compel karein. Thoda detail me samajhte hain:
A. Promotional Scripts Likhna
Aapko gripping, high-impact promotional scripts likhne honge. Ye kis liye honge?
- Digital platforms (YouTube, Instagram, Facebook)
- OTT shows (jo QuickTV pe aate hain)
- Short-form videos (1-2 minute ke promos)
- Branded content (agar koi brand collaboration hai)
Har promo ka goal hai – high engagement aur retention – matlab log promo dekhe aur ruk jaye.
B. Catchy Taglines, Teasers, Episode Hooks
Aapko develop karne honge:
- Catchy taglines – jaise “Kya hoga aage? Dekhte raho QuickTV pe”
- Teasers – chhoti videos jo logon ko curious karein
- Episode hooks – aisi ending jo logon ko next episode dekhne ke liye compel kare
- Highlight-driven narratives – episode ke best parts ko highlight karna
Ye sab optimized hone chahiye YouTube, Instagram, aur doosre social media platforms ke liye.
C. Creative Storytelling + Marketing Objectives
Aapko balance karna hoga:
- Creative storytelling – emotional, dramatic, interesting story
- Marketing objectives – log show dekhein, engagement badhe, retention bane
Aapke promo mein interest, suspense, aur recall value hona chahiye. Log promo dekhne ke baad show dekhna bhool nahi sakte.
D. Grammar, Tone, Structure Maintain Karna
Aapki Hindi native-level honi chahiye. Aapko likhna aana chahiye:
- Emotional tone – jab rulaana ho
- Witty tone – jab funny banane ho
- Dramatic tone – jab suspense banana ho
Har promo ka structure sahi hona chahiye – shuruaat, beech, end – sab kuch perfect.
E. Performance Metrics Se Keep Up Karna
Aapko performance metrics check karne honge – kaunsa promo zyada chal raha hai, kaunsa nahi. Audience kya response de rahi hai – uske hisaab se real-time mein creative strategies refine karni hongi.
F. Regional Content Trends Pe Nazar Rakhna
Aapko regional content trends pe sharp eye rakhni hogi. Kya chal raha hai India mein? Kaunsi viral formats trending hain? Kaunse cultural moments relevant hain? Inke hisaab se promos timely aur relatable banane honge.
4. Requirements – Kya Chahiye Tumhe?
Job Description Mein Likha Hai:
| Requirement | Details |
|---|---|
| Education | Bachelor’s or Master’s Degree |
| Background | Micro-drama or Film |
| Experience | 3+ years in promo or content writing in television, OTT, or film |
| Language | Native-level proficiency in Hindi – emotional, witty, dramatic tones |
| Storytelling | Strong grasp of storytelling techniques, character arcs, promotional beats |
| Audience Understanding | Deep understanding of Indian content consumption habits and regional preferences |
| Work Style | Thrives in fast-paced environments, multitasks, delivers within tight deadlines |
Aur Kya Chahiye? (Practical Requirements)
| Requirement | Kya Matlab? |
|---|---|
| Hindi writer ho – native level | Sirf bolna nahi, likhna bhi perfect aana chahiye. Grammar sahi, tone sahi, words sahi. |
| Micro-drama samajhte ho | QuickTV pe micro-dramas aate hain – 2-5 minute ke episodes. Unke promo likhne honge. |
| OTT aur TV ka experience | Pehle kisi OTT platform ya TV channel ke liye promo likhe ho? Woh experience chahiye. |
| Portfolio hai | Pehle likhe hue promo scripts dikhane honge. |
| Fast writer ho | Tight deadlines mein kaam karna hai. |
| Trends follow karte ho | Social media trends, viral formats, pop culture – sab pata hona chahiye. |
| English aati hai (basic) | Company documents English mein honge. Likhna Hindi hai lekin samajhna English bhi aana chahiye. |
5. Salary – Kitna Milega?
Job description mein salary mention nahi hai. Lekin main aapko realistic idea deta hoon based on ShareChat’s similar roles and industry standards:
| Experience | Approx Monthly Salary | Annual CTC |
|---|---|---|
| 3-4 years | ₹40,000 – ₹60,000 | ₹4.8 – 7.2 LPA |
| 4-6 years | ₹60,000 – ₹85,000 | ₹7.2 – 10.2 LPA |
| 6+ years | ₹85,000 – ₹1,20,000 | ₹10.2 – 14.4 LPA |
Contract role hai – isliye salary thodi higher ho sakti hai compared to full-time employee kyunki benefits kam hote hain.
Lekin yaad rakho: JD mein benefits likhe hain – ESOPs, insurance, gym allowance, Zomato coupons, childcare allowance – yeh contract role ke liye bhi milte hain? Interview mein zaroor pooch lena. Typically yeh benefits full-time employees ko milte hain.
In-hand kya hoga?
Contract role mein TDS (Tax) katega. Toh salary ka 90-95% in-hand aayega approximately.
6. Benefits – Kya Kya Milega?
ShareChat ne JD mein elite benefits suite likha hai:
| Benefit | Detail |
|---|---|
| ESOPs | Equity in company (surprising for contract role – confirm karo) |
| Comprehensive insurance | Health insurance |
| Hybrid working culture | Remote hai lekin kabhi kabhi office bula sakte hain |
| Gym allowance | Fitness ke liye paise |
| Zomato coupons | Khaane ke liye coupons |
| Monthly childcare allowance | Women employees ke liye (bacche ki dekhbhaal ke liye) |
Note: Ye benefits typically full-time employees ke liye hote hain. Contract role mein ESOPs milna rare hai. Interview mein zaroor confirm karna ki aapko ye sab mil raha hai ya nahi.
7. Kaam Kaise Hoga? (Work Environment)
| Aspect | Detail |
|---|---|
| Location | Remote (India – kahin se bhi) |
| Employment Type | Contract (full-time hours) |
| Working Days | Likely 5 days a week (Monday-Friday) |
| Shift | General day shift (Indian time zone) |
| Team | Creative team at ShareChat/QuickTV |
| Reporting To | Probably Creative Lead (Kiran Sethi – job poster) |
| Tools | Google Docs, project management tools (Asana/Trello/Jira), communication tools (Slack/Teams) |
| Collaboration | Video editors, content team, marketing team |
| Deadlines | Tight – promo release ke hisaab se |
ShareChat ka culture: JD mein likha hai – values hain Ownership, Speed, User Empathy, Integrity, First Principles. Matlab aapko ownership lena padega, fast kaam karna padega, user ko samajhna padega, honest rehna padega, aur first principles sochna padega.
8. Kya Aap Fit Ho? (Self-Assessment)
| Aapka Profile | Fit Hai Ya Nahi? |
|---|---|
| 3+ years promo writing experience in TV/OTT/Film | Haan, perfect fit |
| Micro-drama ya film background | Haan, JD mein specifically maanga hai |
| Hindi native level likhte ho | Bilkul zaroori |
| Bachelor’s ya Master’s degree hai | Haan, mandatory |
| Emotional, witty, dramatic – sab tone mein likh sakte ho | Haan |
| Indian content trends follow karte ho | Haan |
| Portfolio hai promo scripts ka | Haan, interview mein dikhana padega |
| Fresher ho (0-3 years) | Chance kam – 3+ years maanga hai |
| Background in micro-drama nahi hai | Try kar sakte ho, lekin micro-drama experience prefer karte hain |
| Hindi likhne mein confident nahi ho | Yeh job nahi hai |
9. QuickTV Kya Hai? (Micro-Drama App)
Aapko samajhna hoga ki aap kis cheez ke promo likh rahe ho:
| Detail | QuickTV |
|---|---|
| Type | Micro-drama app |
| Launch | Recent (2024-2025) |
| Downloads | 10 million within 3 months |
| MAUs | 60 million across network |
| Episode Length | 2-5 minutes |
| Format | Vertical episodic content |
| Genres | Romance, thriller, drama, comedy, family |
| Language | Hindi aur regional languages |
Micro-drama kya hai?
Chhoti episodes (2-5 minutes) jo mobile ke liye bani hoti hain. Fast-paced, cliffhanger endings, aur addictive. Jaise Instagram reels jaisa feel, lekin story hoti hai. QuickTV pe aise hi shows aate hain. Aap unke promos likhoge.
10. Promo Writer Kaise Bane? (Skills Development)
Agar aapko yeh job chahiye toh yeh skills develop karo:
1. Hindi writing practice: Roz kuch likho – story, dialogue, promo script. Grammar perfect karo.
2. Promo formats samjho:
- Teaser promo – 15-30 seconds – curiosity create karo
- Episode promo – 30-60 seconds – episode ke highlights dikhao
- Show promo – 60-90 seconds – poori show ka introduction
3. Hook likhna seekho:
- ❌ “Is episode mein dekhiye kya hota hai”
- ✅ “Agle 2 minute mein aapka mood kharab ho sakta hai. Kyunki jo hone wala hai woh…”
4. Micro-drama dekho: QuickTV, Moj, Instagram pe micro-dramas dekho. Unke promo kaise bane hote hain? Sequence kya hai?
5. Portfolio banao: 5-10 promo scripts likho (fictional shows ke liye). Unhe Google Docs mein save karo. Shareable link banao.
11. Portfolio Kaise Banayein? (Sample Promo Script)
Agar aapko portfolio banana hai toh yeh format use karo:
Sample Promo Script (30 seconds – Micro-drama)
SHOW TITLE: "Dil Ki Baat" (Fictional)
EPISODE: 5
PROMO TYPE: Episode Hook
[VIDEO OPEN - 0:00-0:05]
Close up shot of heroine crying. Background music - emotional.
TEXT ON SCREEN: "Usne kaha... main tumse pyaar nahi karti"
[VOICEOVER - 0:05-0:10]
"Riya ko laga sab khatam ho gaya. Lekin usse nahi pata tha..."
[VIDEO - 0:10-0:15]
Hero walking towards her. Slow motion. Heroine looks up.
TEXT ON SCREEN: "Kya hone wala hai?"
[VOICEOVER - 0:15-0:25]
"Aage ki kahani shock kar degi aapko. Kyunki jo sach saamne aayega..."
"Dil tutega. Phir bhi pyaar zindaa rahega."
[CLOSING - 0:25-0:30]
TEXT ON SCREEN: "Dil Ki Baat - Episode 5"
URL/App name: "Watch now on QuickTV"
[END]Aise 5-10 scripts likh kar portfolio banao.
12. Table Chart – Job Ek Nazar Mein
| Category | Details |
|---|---|
| Job Title | Promo Writer (Hindi) |
| Company | ShareChat (Mohalla Tech Pvt Ltd) |
| Company ARR | 1,000 Cr+ (profitable) |
| Apps | ShareChat, Moj, QuickTV |
| QuickTV MAUs | 60 million |
| Location | Remote (India) |
| Employment Type | Contract |
| Experience | 3+ years (promo/content writing in TV/OTT/Film) |
| Education | Bachelor’s or Master’s Degree |
| Background | Micro-drama or Film |
| Language | Native-level Hindi (emotional, witty, dramatic tones) |
| Key Responsibilities | Promo scripts, taglines, teasers, episode hooks, highlight-driven narratives |
| Platforms | YouTube, Instagram, social media, OTT, digital platforms |
| Skills | Storytelling, character arcs, promotional beats, Indian content trends |
| Work Style | Fast-paced, multitasking, tight deadlines |
| Benefits | ESOPs, insurance, gym allowance, Zomato coupons, childcare allowance |
| Values | Ownership, Speed, User Empathy, Integrity, First Principles |
| Hiring Contact | Kiran Sethi (Job Poster) |
| Application | LinkedIn (responses managed off LinkedIn) |
| Posted | 3 weeks ago |
| Applicants | 100+ |
| Role Type | Contract (full-time hours) |
13. ShareChat Ke Baare Mein Thoda Aur
| Fact | Detail |
|---|---|
| Founded by | Ankush Sachdeva, Bhanu Pratap Singh, Farid Ahsan |
| Investors | Google, Temasek, Twitter, Tiger Global, Lightspeed |
| Competitors | Instagram, YouTube, Josh, Roposo |
| Unique selling point | 15 regional languages – Bharat ki audience |
| Profitability | India ki ONLY local player jo profitable hai |
| Growth | 28% YoY revenue growth (2025-26) |
Aap ek unicorn (valuation $1B+ company) mein kaam kar rahe ho. ShareChat ka valuation $5 billion ke aas-paas hai.
14. Isme Career Growth Kya Hai?
| Position | Approx Salary | Time |
|---|---|---|
| Promo Writer (yeh role) | ₹40k-80k/month | Contract (6-12 months may renew) |
| Senior Promo Writer | ₹70k-1.2L/month | 1-2 years |
| Creative Lead | ₹1.2L-2L/month | 2-4 years |
| Content Head | ₹2L-4L/month | 4-6 years |
Contract role hai, lekin agar performance acchi hai toh contract renew ho sakta hai aur full-time conversion bhi possible hai. ShareChat fast-growing company hai – growth opportunities hain.
15. Pros aur Cons (Acchi aur Buri Baatein)
Pros (Acchi Baatein)
✅ ShareChat brand – India ki biggest homegrown social media company
✅ QuickTV – fast-growing micro-drama platform
✅ Remote work – ghar se kaam
✅ Creative role – likhne ka maza, boring nahi
✅ Hindi writers ke liye dream job
✅ Fast-paced environment – exciting, challenging
✅ ESOPs mil sakte hain – company successful hui toh fayda
✅ Benefits accha hai – insurance, gym allowance, Zomato coupons
✅ Profitable company – job security zyada
Cons (Buri Baatein)
❌ Contract role – permanent job nahi hai
❌ 3+ years experience mandatory – freshers chance kam
❌ Micro-drama background preferred – niche skill
❌ Degree mandatory – jo log degree ke bina skilled hain unke liye mushkil
❌ Tight deadlines – pressure rahega
❌ Salary not mentioned – negotiation tricky ho sakta hai
❌ Hindi native level required – thodi aati hai toh nahi chalegi
FAQ (Aam Sawaal – Jawaab)
S1: Kya yeh remote job hai?
Haan. Full remote – India mein kahin se bhi kaam kar sakte ho.
S2: Kya yeh permanent job hai?
Nahi. Contract hai. Duration likha nahi hai – likely 6-12 months. Renew ho sakta hai.
S3: Fresher apply kar sakta hai?
Nahi. 3+ years experience maanga hai. Freshers ko reject kar denge.
S4: Salary kitni hai?
JD mein nahi likhi. Industry mein 3+ years experience ke liye ₹40k-80k per month expected hai.
S5: Kya degree mandatory hai?
Haan. Bachelor’s ya Master’s degree chahiye. JD mein likha hai.
S6: Kya micro-drama experience mandatory hai?
“Background in Micro-drama or Film” likha hai – preferred hai. Agar nahi hai toh film background ho toh chalega.
S7: Kya main Bollywood mein promo writer raha hoon toh apply kar sakta hoon?
Haan. Film/TV/OTT experience exactly yeh job ke liye relevant hai.
S8: Kya portfolio hona zaroori hai?
Bilkul. Promo writer ki job mein portfolio sabse important hai. Pehle likhe hue promo scripts dikhane honge.
S9: Kya mera background digital marketing mein hai toh chalega?
Nahi. Specifically “promo or content writing in television, OTT, or film” maanga hai. Digital marketing alag field hai.
S10: Kya main English mein likh sakta hoon?
Nahi. Hindi mein likhna hai. Native-level proficiency chahiye.
S11: Kya benefits contract role mein bhi milenge?
JD mein ESOPs, insurance, gym allowance, Zomato coupons likha hai – but typically yeh full-time employees ko milte hain. Interview mein confirm karna.
S12: Apply kaise karein?
LinkedIn par jao. Job search karo “Promo Writer ShareChat”. Apply button pe click karo. Responses off LinkedIn managed hote hain – external portal hoga.
S13: Kiran Sethi kaun hain?
Woh job poster hain – Creative and Leadership teams build kar rahe hain ShareChat mein. Unhe message bhi kar sakte ho LinkedIn pe.
S14: Interview process kaisa hoga?
Likely:
- Portfolio review
- Writing test (ek promo script likhne ko de sakte hain)
- Interview with creative team
- HR discussion
S15: Kya yeh job ke liye typing speed chahiye?
Likha nahi hai, lekin fast-paced environment mein fast typing helpful hai.
S16: Kya company laptop degi?
Remote hai, contract hai – mostly apna laptop lagega. Interview mein pooch lena.
S17: Working hours kya honge?
Likha nahi hai. Likely general day shift – 10am-7pm ya similar. Confirm karo.
S18: Kya weekend pe kaam hai?
Likha nahi hai. Creative agencies mein kabhi kabhi weekend bhi kaam hota (deadlines ke hisaab se). Interview mein pooch lena.
S19: Kya yeh job genuine hai?
Haan. ShareChat genuine company hai. 100+ applicants already. Promoted by hirer.
S20: Main kya likhke apply karu?
Apna portfolio bhejo. Ek introduction likho:
- Kitne saal ka experience hai
- Kahan kaam kiya (TV/OTT/Film)
- Hindi writing ka proficiency kaise hai
- Micro-drama ya film background hai toh zaroor batao
Final Tips – Apply Karne Se Pehle
Apne aap se yeh 5 sawaal pooch lo:
- Kya mere paas 3+ years ka experience hai? – JD mein yahi sabse important line hai.
- Kya meri Hindi writing native-level hai? – Emotional, witty, dramatic – sab likh sakte ho?
- Kya mera portfolio ready hai? – 5-10 promo scripts dikhane honge.
- Kya main micro-drama ya film background se hoon? – Preferred hai.
- Kya mere paas degree hai? – Bachelor’s/Master’s mandatory.
Portfolio Kaise Banayein (Agar Experience Hai Toh Bhi):
- Apne purane kaam se scripts collect karo (jahan kaam kiya tha)
- Unhe Google Docs mein arrange karo
- Shareable link banao
- Add karo – show name, episode, promo type, duration
- Resume mein link daalo
Apply Karne Se Pehle Yeh Karo:
- ShareChat aur QuickTV ko research karo – unke promos dekho, style samjho
- Kiran Sethi ko LinkedIn pe connect request bhejo – short intro message likhna
- Ek sample promo script likho – QuickTV ke kisi show ke liye (fictional) – dikhao ki tum unke style mein likh sakte ho
Interview Mein Yeh Sawaal Pooch Lena:
- Contract duration kitne months ka hai?
- Contract ke baad renewal ka kya scene hai?
- Salary kitni hai? Break-up kya hai?
- Benefits contract role mein bhi milenge?
- Working hours kya hain? Weekend off hai ya nahi?
- Team size kitni hai?
- Reporting kisiko karna hai?
Antim Baat (Conclusion)
Yeh Promo Writer (Hindi) job un logo ke liye hai jo:
- 3+ years experience rakhte hain TV/OTT/Film promo writing mein
- Hindi native level likhte hain – emotional, witty, dramatic
- Micro-drama ya film background se hain
- Degree rakhte hain (Bachelor’s/Master’s)
- ShareChat jaise brand ke liye kaam karna chahte hain
Salary expected: ₹40,000 – ₹80,000 per month (experience pe depend)
Work from home: Haan, full remote
Contract: Haan, but renew ho sakta hai
Company: ShareChat – profitable, 1,000 Cr+ ARR, 200M+ users
Chunautiyan: Tight deadlines, fast-paced environment, contract job
Agar aap experienced Hindi promo writer hain aur India ki biggest social media company ke liye kaam karna chahte hain – toh yeh job aapke liye hai.
Apply karo, portfolio ready rakho, aur interview do.
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